The author shares lessons learned from transitioning from customer success to children's book author and marketer. Key takeaways include the importance of understanding customer personas for effective engagement, particularly when appealing to parents and children. The author emphasizes the need to select social media platforms that best align with their audience and highlights the necessity of understanding algorithms. Additionally, the use of AI in marketing should be approached thoughtfully, ensuring that posts remain authentic and reflect the author's unique voice.
Customer personas matter. Understanding your customer and designing content specifically for them is key to engagement, especially in diverse markets like children's books.
Marketing is about meeting your buyer where they are. Social media selection should support your customer base, and understanding platform algorithms is crucial.
Using AI in marketing requires a thoughtful approach. Ensure authenticity by infusing your unique voice into AI-generated content to maintain a human touch.
I wish I had learned more marketing skills in business school. However, I can adapt and enhance my marketing strategies through experience and lessons learned.
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