An inside track on the Huntington's rapid social media growth

The Huntington Library, Art Museum, and Botanical Garden has achieved a remarkable 25% increase in social media followers over the past year, totaling over 750,000. Deborah Miller, the museum’s director of digital content, shared insights on their strategy, emphasizing the importance of video. Three videos stood out for fostering growth, including a creative tutorial on creating faux trees and an engaging collaboration with The Tiny Chef Show. The museum is exploring more intentional collaborations with influencers to further enhance their social presence.

The Huntington Library experienced a 25% growth in social media followers, highlighting the significance of video content in engaging contemporary audiences.

Deborah Miller emphasized the need for strategic partnerships with influencers, indicating a shift in approach to enhance the museum's social media strategy.

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