The ongoing NBA Finals has attracted brands keen to engage consumers through innovative campaigns. Major companies like Chipotle and startups like Lemon Perfect are capitalizing on the excitement. Lemon Perfect launched a "Perfect Play" campaign to reward fans after significant plays during games. Their marketing director emphasizes the campaign aligns with their brand's identity due to the founder's basketball coaching background. Similarly, Michelob Ultra showcases its partnership with the NBA via giveaways during the finals, aiming to connect with fans while enhancing brand visibility.
Lemon Perfect noticed the buzz build as the New York Knicks' playoffs run was heating up. The company quickly launched its "Perfect Play" campaign, which kicked off after the Knicks won Game 1 against the Boston Celtics. The way the promotion works is this: When a team achieves a game-changing shot or performance, Lemon Perfect surprises fans with offers including free bottles and BOGO specials through its website.
Michelob Ultra, an official global partner of the NBA, is doing giveaways as part of its sponsorship this season. Starting with Game 2 of the finals, the beer brand is giving away prizes during each quarter that include a signed basketball and NBA Draft tickets.
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