Kevin O'Leary emphasizes the importance of marketing and social media in establishing brand identity independent of the founder. He argues that consumer trust centers around the product or service rather than the individual behind it. O'Leary highlights storytelling as a crucial method for building brand credibility, advocating for a strategic approach that keeps the brand resilient and visible to its audience. His insights stress that effective engagement through digital platforms is key to long-term success and brand loyalty, as seen in his discussions with entrepreneurs emphasizing storytelling in brand communication.
Marketing and social media are crucial in growing a brand because a brand is something that people build trust into, not you personally.
They like the product. They like the service. They buy it again. They tell others about it. That's brand building.
How do you do that? With social media and storytelling. That's the key to success.
Build the brand so it remains resilient beyond the individual.
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