A recent report from Media Matters for America highlights the concerning rise of scams on TikTok, where sophisticated deepfake technology is being utilized. Multiple TikTok accounts have been identified that employ AI-generated influencers to promote wellness products, often without scientific evidence. One notable example included a fake account with 245,000 followers claiming that a batana oil was the secret to healthy hair. The accounts not only share the same content but also leverage popular trends like #storytime to engage and mislead users, manipulating personal narratives to push products.
Scammers on TikTok are using advanced deepfake technology to create fake influencers and stories, promoting products without scientific backing to deceive users.
Media Matters for America reports that deepfake influencers are part of a network of accounts exploiting trending wellness narratives to market dubious products.
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