"The journey is often a slow crawl, typically ranging from two days to over two months. In fact, a consumer might engage with a brand 97 different times before they finally pull the trigger."
"The best results come from combining social media ads with other marketing channels, including direct mail. As consumers now use an average of 3.6 platforms before committing to a purchase, engaging them in more than one arena helps small businesses."
Social media has become a dominant force in product discovery, with 5.6 billion users globally. Approximately 60% of product discovery now occurs on YouTube, Instagram, and TikTok, replacing traditional search engines. The consumer journey is lengthy, often requiring 97 interactions before a purchase. Successful marketing combines social media ads with other channels, as consumers engage with an average of 3.6 platforms before buying. Marketers should focus on cumulative engagement rather than relying solely on AI for efficiency.
Read at Miami Herald
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