Recent studies show that advocates of incel (involuntary celibate) ideology are rebranding themselves as 'Sub5s' and disguising their content on TikTok with the language of self-improvement. Despite a ban on hateful material, these accounts leverage socially acceptable terminologies while promoting pseudo-scientific theories related to looks-based hierarchies. Concepts like the PSL scale categorize men by attractiveness, encouraging harmful beliefs tied to masculinity and blaming women for societal issues. This trend reveals how misogynistic ideologies are being normalized amid content moderation challenges on social media platforms.
Advocates of incel ideology have rebranded as Sub5s, using self-improvement language on TikTok to share misogynistic beliefs while evading content bans.
The incel ideology suggests society operates on a attractiveness hierarchy, with pseudo-scientific theories promoting harmful perceptions of masculinity and women.
Accounts related to Sub5 and incel ideologies leverage socially acceptable language and concepts like looksmaxxing, which range from attending the gym to extreme body modification.
Despite TikTok's ban on incel-related content, searches for Sub5 yield a plethora of misogynistic material, highlighting a loophole in platform content moderation.
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