LinkedIn has expanded its video tools to support personal branding by allowing users to create more impactful visual content. With video being a powerful medium for communication, it enables individuals to build trust, showcase expertise, and humanize their brand. The new suite includes features like full-screen vertical video for desktop, aimed at enhancing user engagement and content visibility. Despite retiring the Cover Story feature, LinkedIn focuses on improving video functionality to help users stand out in a competitive digital landscape.
LinkedIn's new video features are designed to enhance personal branding, allowing users to leverage video content as a powerful tool for connection and engagement.
Being present in person is ideal, but when that's not feasible, video provides the next best option for delivering rich communication and building relationships.
Video showcase expertise through tutorials, thought leadership, or authentic storytelling, transforming personal branding efforts by building trust and humanizing the brand.
The platform’s new full-screen vertical video feature enhances visibility, enabling users to engage more deeply with video content across both mobile and desktop.
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