In 2024, LinkedIn observed a 15.3% increase in Live Video events, signifying its growing importance in user engagement. To maximize attendance at these events, it is recommended to implement a promotional strategy two to four weeks beforehand. Utilizing Live Event Ads not only enhances visibility but also leads to a 19% higher engagement rate post-event and can cut registration costs by 40%. Suitable event types include launches, branding, and interactive sessions, while the focus should remain on maintaining audience engagement before, during, and after the event.
LinkedIn recommends promoting your live events two to four weeks in advance to secure maximum attendance and engagement, with effective strategies to keep viewers intrigued.
Live Event Ads can boost engagement rates by 19% post-event and reduce registration costs by up to 40%, making them essential for successful live events.
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