"According to the data compiled by Ipsos and Snap, Snapchatters are among the most proactive insurance decision-makers today. They are planners, evaluators, and digital-first consumers who turn to social platforms for guidance."
"The survey of 1513 U.S.-based social media users found that 4 out of 5 Snapchat users already own at least one insurance policy, which makes them 1.4x more likely than non-Snapchatters to be policy owners."
"82% of Snapchatters would consider switching insurance providers, and Snapchat users were more likely to be familiar with policy terms, coverage details and the insurance marketplace at large."
"77% state they have changed or adopted new insurance policies after a life event in the last 6 months, making them 1.8x more likely than non-Snapchatters to do so."
Snapchat users are increasingly proactive in their insurance decisions, with 80% already owning at least one policy. They are 1.4 times more likely to have insurance than non-users. The audience is affluent, and 82% of Snapchatters are open to switching providers. Familiarity with policy terms and the insurance marketplace is higher among Snapchat users. Major life changes prompt 77% of them to reassess their insurance needs, making them 1.8 times more likely to change policies after such events.
Read at www.socialmediatoday.com
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