Snapchat is evolving to maintain connections with its audience as it turns 13. At the NewFronts presentation, Snap unveiled new marketing initiatives, including the "Say it in a Snap" campaign, showcasing spontaneous sharing in iconic locations like Times Square. Further, the app is expanding its music offerings with the "Under the Ghost" performance series, allowing artists to engage with their fans meaningfully. Additionally, new advertising features like Sponsored Snaps aim to enhance connections between brands and users, driving awareness and conversions along the marketing funnel.
Snapchat, despite its age, showcases resilience by launching innovative campaigns like "Say it in a Snap" and "Under the Ghost" to connect brands with users.
Ajit Mohan emphasized Snapchat's pioneering role in vertical video and storytelling, setting precedents that continue to influence the industry today.
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