"By the numbers: Pew Research Center surveyed 5,022 U.S. adults between Feb. 5 and June 18, and found that YouTube (84%), Facebook (71%) and Instagram (50%) remain the most widely used social platforms. Between the lines: Facebook, YouTube and Instagram are some of the earliest platforms, having all been founded between 2004-2010, and thus have had more time to become part of a person's routine or media diet."
"Yes, but: While the number of X users in the U.S. has decreased since 2021, Reddit has seen an uptick, according to the Pew survey. 26% report using Reddit today, compared to 18% four years ago. Reddit is most popular among those ages 18-29, with roughly half saying they use the platform regularly. Zoom in: YouTube remains the most widely used platform among U.S. teens and those between the ages of 18-29 (95%) and 30-49 (92%), though TikTok is on the rise."
"Of note: WhatsApp is also steadily increasing in popularity among U.S. social media users - with 32% saying they use the platform, up from 23% in 2021. It is most popular among Asian and Hispanic users, per the report. What to watch: Content across social media platforms is starting to inform large language models like ChatGPT and Gemini. According to a recent Muck Rack report, Google's LLM, Gemini, is most likely to cite content or pull transcripts from YouTube."
A Pew Research Center survey of 5,022 U.S. adults (Feb. 5–June 18) found YouTube (84%), Facebook (71%) and Instagram (50%) are the most widely used platforms. Reddit use rose to 26% from 18% four years earlier, with roughly half of 18–29-year-olds using it. YouTube reaches 95% of teens and 92% of 30–49-year-olds; TikTok has 63% adoption among under-30s and about half use it daily. Snapchat reaches 58% of under-30s. WhatsApp rose to 32% overall, most popular among Asian and Hispanic users. Social content is increasingly informing large language models.
Read at Axios
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