The article discusses the evolution of digital advertising from traditional methods to more interactive approaches driven by social media, particularly the preferences of younger generations. It highlights the shift from brands talking at consumers to engaging with them, especially Gen Z and Gen A. These groups prefer not to be sold to directly; instead, they want to feel a connection to brands. The author emphasizes that treating each social media platform as a unique channel necessitates a reassessment of marketing strategies, leading to improved engagement and conversion rates.
But the way people interact with brands has continued to evolve at an increasing pace... they prefer to 'buy into' matters on their own.
What we found out... is how approaching each social media as its own separate channel... should make you reevaluate your marketing mix and strategy.
This changed for us when we adjusted our approach, taking a leap of faith and embracing the unique nature of Snapchat.
Once we refined our approach... we saw a dramatic shift by focusing our ads on three key elements.
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