Netflix is testing a vertical video feed in its app, aimed at improving content discovery by presenting personalized short-form clips. This feature will allow users to swipe through tailored recommendations similar to TikTok. Netflix's chief product officer stated the initiative seeks to make browsing easier and more enjoyable. The feed, part of a mobile-only test, follows previous attempts at vertical video features and comes alongside other design changes in the app to enhance user experiences and content visibility.
"We know that swiping through a vertical feed on social media apps is an easy way to browse video content... to make discovery easy and fun," Netflix's chief product officer Eunice Kim said.
"During this mobile-only test, the vertical video feed won't be available to every single member... with feature clips from their 'top picks for you.'"
"The announcement was one of a number of design changes Netflix announced... including callouts like 'New Episode,' 'Recently Added,' 'Oscar Winner'..."
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