Visional Pop, founded by Ben Grubbs, focuses on transforming animated characters from social media into global franchises by investing in partnerships with creators. The startup has acquired YouTube network YoBoHo, which specializes in children's content, to leverage its distribution and audience development capabilities. By helping creators monetize their work through consumer products like toys and apparel, Visional Pop aims to establish a significant presence on platforms like YouTube. Grubbs sees this as a solution to challenges in the creator economy, enabling a more sustainable model for digital content creators.
Visional Pop aims to turn social media-produced animated characters into global franchises by partnering with creators and investing in consumer products.
We plan to help creators cultivate a presence on platforms like YouTube and monetize through consumer products, including toys and apparel.
Grubbs believes that with YoBoHo's extensive reach and expertise, they can significantly enhance the development of YouTube channels for their partnered creators.
The acquisition of YoBoHo will be central to Visional Pop's strategy, leveraging its distribution and audience development to further their mission.
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