Alexis Lanternier, Deezer's CEO, shares insights about the music streaming landscape and Deezer’s strategies to stand out against giants like Spotify and Apple. With around 10 million subscribers and plans for profitability by 2025, Deezer is adopting a new royalty model in collaboration with Universal Music, aiming to fairly reward popular artists and minimize earnings for tracks manipulated by stream farms. As the streaming industry faces scrutiny over low payment rates per stream, Lanternier's approach champions artists by ensuring they receive more equitable compensation based on genuine listeners rather than automated plays.
Lanternier emphasizes that Deezer's new royalty model rewards artists like Taylor Swift and ensures they earn more compared to less substantial tracks.
The Deezer CEO notes that his company is actively addressing the issue of stream farms, which exploit the royalty system by generating fake streams.
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