Google Ads is tightening its enforcement of ad policies, stating that any ads leading to destinations penalized in Google Search will be disapproved, ensuring stricter compliance.
Google's changes reflect a closer collaboration between Google Ads and Google Search teams, allowing for better identification of URLs facing organic search penalties through manual actions.
From December 2024, Google will clarify that ads directing to URLs with manual actions will be disapproved, emphasizing the importance of compliance with Spam Policies.
Advertisers will receive warnings at least 7 days before account suspensions due to policy violations, providing a fair chance to address the issues.
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