Apple is reconsidering the implementation of search ads within its Maps application to enhance its in-house advertising revenue, similar to how it already operates with its News and Stocks apps. This concept isn't new; it was previously discussed by Apple employees as a means for businesses to achieve higher rankings in search results, akin to Google's model. Despite there being no set timeline or commencement of engineering efforts, Apple seems focused on strategizing a possible roll-out in the future, potentially increasing the visibility of specific locations on their map.
According to Mark Gurman's Power On newsletter, Apple is once again considering monetizing its Maps app with search ads, similar to its News and Stocks apps.
A few years ago, Apple employees explored integrating search ads into its Maps apps, allowing businesses to pay for better visibility, akin to Google Maps.
The idea of monetization through search ads was revisited in a recent meeting, indicating Apple's ongoing interest in enhancing its in-house advertising business.
While there’s no timeline yet and engineering hasn't started, Apple is strategizing on how to implement search ads within its Maps application.
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