In 2020, Uber faced significant challenges with its costly investment in robot taxis and ultimately decided to give that venture away. Yet, the sedan's future now appears closely aligned with autonomous vehicles. The company has pivoted to a platform strategy, forming partnerships with various robot taxi companies like Waymo, allowing users to request rides via their app. However, these partnerships also pose risks, as competitors like Waymo are expanding independently, potentially impacting Uber's market share. With 15 partnerships and growing developments, the landscape of ride-hailing continues to shift rapidly towards automation.
Uber's shift towards a platform strategy involves partnerships with multiple autonomous vehicle companies, enabling riders to access self-driving cars through the Uber app.
The strategy may backfire as competitors linked to Uber, such as Waymo, may also operate outside of partnerships, raising concerns about Uber's market position.
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