"Google has been slowly losing its ad dominance, from its high of 34.7 percent in 2017 to an estimated 28.8 percent in 2024... It’s even beginning to look like Google may drop below 50 percent when it comes to web search-based ads."
"As writer Cory Doctorow put it so well, 'Google, the poster-child for enshittification ... has decayed so badly and so rapidly that whole sections of the internet are disappearing from view for the 90 percent of users who rely on the search engine as their gateway to the internet.'"
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