The film 'Fly Me to the Moon' faced overwhelming financial losses, grossing only $40 million against a $100 million budget, raising questions about Apple's cinema investments.
Apple's entry into film production reflects its evolution into a service company tied to the arts, as seen in its past with music and technology.
Despite hiring top talent in Hollywood, Apple's excessive spending raises concerns about finding a sustainable approach in the competitive audiovisual market.
Experts indicate that Apple's audiovisual strategy was necessary, as diversifying beyond hardware is vital in a mature mobile market.
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