"By giving you guys, the creators, another path to monetization beyond ads, we're freeing you up to do what you like doing, which is creating," Spotify CEO Daniel Ek stated.
Spotify announced a revenue-sharing program for creators, which will pay them based on how much their video content is viewed, enhancing monetization opportunities.
The move to eliminate ads for Spotify premium subscribers aims to increase engagement and consumption of video podcasts, offering a seamless streaming experience.
To qualify for the new revenue-share program, creators must meet specific criteria, including recorded hours, unique users, and a minimum number of episodes published.
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