Spotify has introduced new tools for video creators to monetize their content better, revealing an ad-free viewing experience for Premium subscribers in select markets.
Spotify's strategy is straightforward: marrying financial success with the quality of content, as expressed by co-president Gustav Söderström, where revenue generation and show quality are intertwined.
As part of its efforts to attract creators, Spotify is taking steps to rival prominent platforms like YouTube and TikTok, emphasizing the importance of creator earnings.
Following the expansion into podcasts five years ago, Spotify is now recalibrating its focus, particularly on monetization options for video and audio content.
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