This partnership creates more choice for customers to get to their destination in a way that works best for them, Delta CEO Ed Bastian stated.
Delta SkyMiles Members who link their accounts to Uber will earn points on Uber rides and Uber Eats orders, significantly enhancing their rewards experience.
Gig companies and airlines have long teamed up to attract repeat customers through loyalty programs, making incentives more appealing for users.
Lyft's previous program allowed riders to earn 1 mile per $1 spent in the U.S., highlighting the competitive advantage Uber now seeks with similar offerings.
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