Amazon's shopping experience is evolving, now including 'lead generation ads' which direct customers to external brand sites. This is indicative of a growing trend where advertisers pay to feature products not available on Amazon, further complicating the already frustrating search process. As Amazon diversifies its revenue streams—from $55 billion in retail sales to nearly $12 billion in advertising—it seems to prioritize advertising income over user experience, resulting in increased dissatisfaction among shoppers.
"Seeing ads for non-Amazon stores while I'm shopping on Amazon is yet another example of 'enshittification' in action, where the service loses value to users over time."
"Jeffrey Cohen, Amazon's Ads Tech Evangelist, showed off the newest feature for the company's iOS and Android apps, called 'lead generation ads.'"
"Amazon's advertising earns approximately $11.8 billion; however, the growing complexity in product searches diminishes user experience, leading to frustrations for loyal shoppers."
"The shopping experience has become progressively more frustrating over the years, as they fill up with promoted and sponsored listings crowding out the stuff I'm actually looking for."
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