Amazon's shopping experience is becoming more cluttered with promoted listings, which frustrates customers looking for specific products. A recent change allows users to "Shop brand sites directly," potentially pulling them away from Amazon to other retailers while still providing some Prime benefits. The article highlights Amazon's shift from being viewed solely as a retailer to a more complex tech company. This transformation, characterized by heavier advertising focus, is seen as an example of 'enshittification,' where the customer experience diminishes as the platform seeks greater profits.
Having said that, it's hard not to feel like Amazon is muddying up its product search even more than it already has.
Seeing ads for non-Amazon stores while I'm shopping on Amazon is yet another example of 'enshittification' in action.
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