YouTube has seen a notable shift in user behavior as viewers are now spending more time watching content on TVs compared to phones. CEO Neal Mohan highlighted this trend in the annual letter, mentioning significant improvements in the TV app that enhance user experience. Interface tweaks such as the ability to view comments alongside videos, the introduction of series seasons, and real-time commentary features have contributed to YouTube's strong performance. Currently, YouTube TV subscription numbers are increasing, alongside YouTube Premium and Music subscriptions, indicating a growing demand for diverse content on the platform.
It's official: people are spending more time watching YouTube on their TVs than on their phones. In the platform's annual letter, YouTube CEO Neal Mohan revealed that viewers are watching more than 1 billion hours of YouTube content on their TVs every day.
For more and more people, watching TV means watching YouTube. But the 'new' television doesn't look like the 'old' television. It's interactive and includes things like Shorts, podcasts, and live streams, right alongside the sports, sitcoms and talk shows people already love.
Collection
[
|
...
]