""If you have TV and digital on your plan, this is a different space to both... there's space for this medium to get a budget as well, because it offers something different,""
""It's the best parts of digital on the big screen in the home,""
""It's the same audience, just changing where they consume,""
""It's trust. It's facts. It's a safe space for information,""
FAST delivers the reach and presence of traditional television while adding digital targeting and measurability. Brands with smaller budgets can access sports and news environments that were previously unaffordable. FAST audiences are growing and shifting; many viewers remain the same but change where they consume, making FAST a supplement to linear TV. Brand trust and reliability travel across FAST platforms, reinforcing brand equity and discoverability. Live and real-time content—breaking news, sports watch-alongs and event coverage—drives strong engagement. Snackable, frequently refreshed formats perform well on connected TVs. FAST should be treated as a distinct, budgetable medium.
Read at The Drum
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