#live-content
#live-content

Online marketing

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

Growth hacking

The 6 Key Videos Every New YouTube Channel Needs To Have

Marketing tech

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

Online marketing

Google confirms side-by-side ads are here for YouTube mobile

fromTech Times

Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

fromFast Company

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.

Online marketing

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

Growth hacking

The 6 Key Videos Every New YouTube Channel Needs To Have

New YouTube channels should focus on six foundational videos to grow their audience effectively.

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

Online marketing

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

Online marketing

fromTech Times

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.

WorldBuilder Summit launches awards for user-generated content creators

GamesBeat Summit on May 18-19 in Los Angeles connects gaming leaders and celebrates user-generated content with the inaugural WorldBuilder Awards.

LA real estate

WorldBuilder Summit draws 260 visitors for inaugural user-generated content conference

Games

WorldBuilder Summit launches awards for user-generated content creators

GamesBeat Summit on May 18-19 in Los Angeles connects gaming leaders and celebrates user-generated content with the inaugural WorldBuilder Awards.

LA real estate

WorldBuilder Summit draws 260 visitors for inaugural user-generated content conference

more#gamesbeat-summit

US Elections

fromEurasia Review

12 hours ago

Social Media Now Decides Who Wins - OpEd

The 2026 Tamil Nadu election is a production focused on shaping perceptions rather than informing voters.

#stagecoach

Stagecoach 2026: How to watch Saturday's livestream with Lainey Wilson, Bush, Teddy Swims, Pitbull and more

Stagecoach festival will be livestreamed on Amazon Music, Prime Video, and Twitch with various performances scheduled throughout Saturday.

Stagecoach 2026: How to watch Friday's livestream with Cody Johnson, Ella Langley, Bailey Zimmerman

Stagecoach festival will be livestreamed on multiple platforms featuring various artists and exclusive content.

Stagecoach 2026: How to watch Saturday's livestream with Lainey Wilson, Bush, Teddy Swims, Pitbull and more

Stagecoach festival will be livestreamed on Amazon Music, Prime Video, and Twitch with various performances scheduled throughout Saturday.

Stagecoach 2026: How to watch Friday's livestream with Cody Johnson, Ella Langley, Bailey Zimmerman

Stagecoach festival will be livestreamed on multiple platforms featuring various artists and exclusive content.

Pragmata's Diana Is Now A VTuber, And Is Inviting Other VTubers To The Moon

Diana, a VTuber from Pragmata, invites Usada Pekora to the moon for a collaboration filled with adorable conversations and gameplay highlights.

Podcast

fromThe Atlantic

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.

#ai

fromThe New Yorker

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.

Reed Hastings says the entertainment industry will be the least affected by AI

Entertainment jobs may be less vulnerable to AI disruption due to the human element in storytelling and performance.

fromeLearning Industry

D-ID Launches "Agentic Videos" For Interactive AI Experiences

D-ID launched Agentic Videos, transforming traditional video into interactive experiences with real-time AI agents for enhanced viewer engagement.

fromThe New Yorker

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.

Reed Hastings says the entertainment industry will be the least affected by AI

Entertainment jobs may be less vulnerable to AI disruption due to the human element in storytelling and performance.

fromeLearning Industry

D-ID Launches "Agentic Videos" For Interactive AI Experiences

D-ID launched Agentic Videos, transforming traditional video into interactive experiences with real-time AI agents for enhanced viewer engagement.

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.

fromPinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.

LGBT

Streamer Embraces 'Gay' as a Compliment in Looksmaxxing Debate

Dillon Latham claims being called 'gay' is a compliment, suggesting it indicates better-than-average grooming and attractiveness.

fromEngadget

Threads introduces 'live chats' for following live events

Meta's new live chats feature enables real-time conversations about live events within Threads communities, allowing users to post photos, videos, and text messages.

Online Community Development

Soccer (FIFA)

fromwww.fourfourtwo.com

How to watch Rochdale vs York City: Live streams for massive National League title decider

Rochdale faces York City in a crucial title-decider for promotion in the National League.

fromTelecompetitor

Roku and Samsung continue leading the connected TV platform sector: Report

Control of the platform layer is central to competition in the connected TV market. Operating systems determine what content consumers see, how services are positioned, and how advertising is delivered.

Television

fromKotaku

Call of Duty Will Soon Take On Battlefield At The Box Office

EA's Battlefield is reportedly attracting Hollywood's attention, with Christopher McQuarrie set to write, direct, and produce the adaptation, and Michael B. Jordan attached as a producer. The project is being pitched to various studios, aiming for a theatrical release.

Independent films

Remodel

fromwww.nytimes.com

Inside a YouTube Magician's Fun House

Justin Flom's creatively designed home features unique magic-themed elements that have gained immense popularity on social media platforms.

Arts

fromColossal

An Interactive Archive Celebrates the Wide Ranging Projects Inviting 'Unruly Play'

Play fosters creativity, connection, and challenges fixed ideas through interactive and participatory art projects.

fromExchangewire

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.

Online learning

fromeLearning Industry

AI Is Not Killing The Online Course Industry. It's Killing The Old Version Of It.

AI tools are transforming the eLearning industry by providing personalized, real-time learning experiences, shifting demand from traditional courses to transformation.

Careers

fromReader's Digest

We've Been Best Friends for Nearly 10 Years, and We've Never Actually Met

Online friendships can develop deeply and meaningfully, even without in-person meetings.

Fashion & style

fromWIRED

The Men Behind Your Favorite AI Gay Thirst Traps

Jae Young Joon is an AI-generated influencer created by Luc Thierry, captivating audiences with a fictional persona.

Film

fromGameSpot

Iron Lung Digital Release: Markiplier Gives An Update As Fans Wait

Markiplier's film Iron Lung grossed over $50 million, with plans for digital release and self-distribution to benefit independent creators.

fromwww.fourfourtwo.com

How to watch Arsenal live streams from anywhere

Arsenal's 38 Premier League games will be broadcast on either Sky Sports or TNT Sports in the UK, with only 3pm kick-offs unavailable due to the 3pm blackout.

Arsenal

Privacy professionals

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.

Privacy technologies

fromGameSpot

Roblox Can't Seem To Keep Anyone Happy Right Now

Roblox struggles to balance user safety and enjoyment amid criticism and regulatory pressure over its age verification and safety measures.

Music production

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.

Cryptocurrency

N3on's calculated chaos: How a top livestreamer built his career

N3on, a top livestreamer, gained fame through viral moments and earns significant income from streaming and brand partnerships.

MrBeast is plotting a move into 'AI-native entertainment'

MrBeast seeks a leader to create AI-native productions, making AI the foundation of content creation at Beast Industries.

fromBusiness Matters

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.

Podcast

fromThedrum

15 hours ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

fromFuturism

Google Exec Says Your Favorite Video Games Are Secretly Made With AI

AI is widely used in game development, with 90% of developers acknowledging its role in creating popular games.

fromFast Company

Inside the NFL's strategy to turn the 2026 draft into a social moment you can't escape

The NFL Draft generates immense excitement and engagement, showcasing new talent and drawing significant viewership and social media interaction.

fromVariety

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.

Film

fromInverse

Online Community Development

Markiplier's Horror Hit Might Shake Up Hollywood Again

YouTube filmmakers are successfully transitioning to feature films, exemplified by Markiplier's Iron Lung, which achieved significant box office success.

fromEco-Business

14 years ago

Social Networking 2.0: Coming Together Online For A Cause

Combining technology and social networking can drive innovative solutions to global environmental challenges through initiatives like Green IT.

Growth hacking

fromEntrepreneur

fromThe Hollywood Reporter

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

Television

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

fromZDNET

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

fromZDNET

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.

more#streaming-services

Soccer (FIFA)

fromwww.fourfourtwo.com

How to watch Sidemen Charity Match 2026 stream online from anywhere

The Sidemen Charity Match features two teams of influencers competing at Wembley Stadium, streamed live on YouTube.

fromCGMagazine

The Living Room Is Tech's Next Battleground

The living room is evolving into a strategic digital space, with TVs becoming integrated platforms for media, commerce, and user engagement.

fromNew York Post

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.

#creator-economy

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.

more#creator-economy

fromWorld Economic Forum

The Future of Media: A New Framework for Valuing Content

Media companies must adapt to digital consumption trends and innovate to enhance user experiences.

fromThe Verge

Microsoft teases mysterious Discord and Xbox Game Pass partnership

Microsoft is partnering with Discord again as we continue to make Game Pass more flexible for our players. Some of you might start to see some code in the wild, and we will share more details with you all soon.

Video games

Television

fromABC7 Los Angeles

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

fromokmagazine.com

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.

6 days ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.

#threads

Threads is adding Live Chats to boost real-time engagement | TechCrunch

Threads is launching Live Chats for real-time conversations during events, starting with the NBA Playoffs.

fromwww.socialmediatoday.com

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

Threads is adding Live Chats to boost real-time engagement | TechCrunch

Threads is launching Live Chats for real-time conversations during events, starting with the NBA Playoffs.

fromwww.socialmediatoday.com

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.

Digital life

The surprising origin of 4 features that superglue kids and adults to screens

Social media companies are liable for harming children through addictive design features similar to those in gambling.

fromHer Campus

Social Media is a Democracy, and You're Voting Every Day

Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.

fromwww.npr.org

The surprising origin of 4 features that superglue kids and adults to screens

Social media companies are liable for harming children through addictive design features similar to those in gambling.

fromHer Campus

Social Media is a Democracy, and You're Voting Every Day

Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.

fromMashable

X custom timelines: What users are saying

"It's powered by Grok's understanding of every post with the algorithm's personalization - meaning every timeline is made just for you. And it works even better when it's a topic you already engage with."

Social media marketing

#mrbeast

Media industry

MrBeast reveals his current entertainment obsession in his quest to level up his videos

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

Media industry

MrBeast reveals his current entertainment obsession in his quest to level up his videos

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.

fromVariety

TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

OpenAI's TBPN is campaigning for an Emmy in the emerging media category with ads across Los Angeles.

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

The League launched a LinkedIn campaign targeting professionals to expand its marketing strategy beyond traditional platforms.

fromThedrum

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.

fromVogue

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.

fromExchangewire

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Marketing

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.

fromPR Daily

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.

fromEntrepreneur

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

Social media marketing

fromwww.marketingdive.com

6 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

fromThedrum

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

fromEast Bay Express | Oakland, Berkeley & Alameda

How Technology Is Changing Online Gaming Culture

Online gaming culture has evolved significantly due to advanced technology while retaining classic values like challenge, fairness, and storytelling.

fromwww.theguardian.com

fromDiscover the Best Podcasts | Discover Pods

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.

Podcast

Your Listening Guide to the Best Gaming Podcasts in 2026

Gaming culture has achieved mainstream legitimacy, with storytelling and community experiences defining quality games more than technical specifications or graphics.

fromThe Drum

Facebook gives broadcasters new game-changing tools for engaging live TV audiences

Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.

fromFast Company

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.

fromThe Drum

Coronavirus: what a time to be live

Instagram Live usage surged during Covid-19 as influencers favor authentic, raw, home-shot content to build meaningful audience connections.

fromThe Drum

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.