Tubi is working with IRIS.TV, a contextual targeting company acquired by Viant last November, to tag much of its on-demand content for emotional or thematic content, using categories like "joyful" or "travel." The idea is that advertisers will be able to invest, at a more granular level, against inventory that is suitable for their brands and avoid TV that isn't.
"If you have TV and digital on your plan, this is a different space to both... there's space for this medium to get a budget as well, because it offers something different," according to Faisal Karmali, vice-president of digital business operations at CNN, as he urged marketers at The Drum Live to think of free ad-supported streaming TV (FAST) as a medium in its own right, and not a bolt-on.
Apple just raised prices for its streaming service by 30%. Apple TV+ now costs $12.99 per month, up from the $9.99 price tag it has had since October 2023. The 30% increase will take effect in the next 30 days for existing subscribers. However, prices won't change for the streamer's annual plan or Apple's Apple One bundle, which includes Apple TV+.