The CTV Advertising Strategies event in New York City will gather top executives from various brands and agencies to explore current trends in TV advertising. Participants will discuss the evolution of the CTV ad market, including noteworthy entries from major players and the impact on advertisers. Key topics will include assessments of the year’s upfront market, the value of CTV ads, streaming sports marketplace, and the programmatic supply chain. A town hall session will foster open dialogue among attendees about the state of CTV advertising.
Streaming ad market dynamics have evolved significantly with the entry of major players and novel advertising strategies, indicating a rapidly changing landscape for TV advertising.
The CTV Advertising Strategies event will focus on key issues including current market assessments, streaming sports valuation, and programmatic supply chain improvements.
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