#ad-market-trends

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fromDigiday
1 day ago

Future of TV Briefing: A preview of Digiday's CTV Advertising Strategies event

Streaming ad market dynamics have evolved significantly with the entry of major players and novel advertising strategies, indicating a rapidly changing landscape for TV advertising.
Television
Marketing tech
fromDigiday
3 months ago

Publishers count their losses as the open auction bleeds ad dollars

Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.
CPMs for online display ads have decreased markedly, indicating a soft ad market.
Publishers are exhibiting cautious optimism but await more substantial recovery signs.
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