""Think of 'Clips' as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling," Netflix wrote in a press release."
"The microdrama industry - bite-sized episodic series, typically under 10 minutes per episode, designed to be watched on a phone screen - is building momentum in the U.S., making users more accustomed to watching serialized stories on vertical feeds."
"Netflix Chief Product and Technology Officer Elizabeth Stone talked about Netflix's experimentation with vertical video but said that Netflix isn't trying to compete with TikTok."
Netflix is launching Clips, a vertical video feature in its mobile app designed to help users discover new content through curated highlights from original programming. Clips will present short videos tailored to user preferences, allowing for quick viewing without extensive scrolling. This feature aligns with the growing trend of vertical video consumption, seen in platforms like TikTok and in the microdrama industry. Other streaming services are also adopting similar vertical video formats, indicating a shift in how content is consumed on mobile devices.
Read at TechCrunch
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