As Donald Trump and Kamala Harris feverishly chase undecided voters, Harris' campaign has launched ads through The Daily Scroll, a news aggregator that promotes mainstream outlets.
Spending over $11 million on Facebook and Instagram ads, Harris' campaign has focused heavily on The Daily Scroll, reaching users with news of easing inflation and other issues.
The ads linked to The Daily Scroll have amassed 700 million views, predominantly in battleground states, showcasing a strategic digital approach to sway undecided voters.
Kevin Munoz, a Harris campaign spokesperson, emphasized that promoting news stories is merely one aspect of their broader digital strategy in reaching undecided voters.
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