4 Ways Content Can Make or Break the Customer Experience | Entrepreneur
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from Entrepreneur2 months ago
Companies believe they excel in customer experience, but 54% of buyers view it as an afterthought, highlighting a significant disconnect that needs addressing.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/4-ways-content-can-make-or-break-the-customer-experience/483857
Modernizing customer experience often fails due to an overemphasis on technology while neglecting content, which is crucial across all customer interaction touchpoints.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/4-ways-content-can-make-or-break-the-customer-experience/483857
To enhance customer experience, companies should focus on improving content related to onboarding, feature adoption, and self-service, rather than just technology solutions.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/4-ways-content-can-make-or-break-the-customer-experience/483857
Effective onboarding content is critical; poor onboarding practices can lead to customer disengagement, as shown by examples from successful SaaS companies like Mailchimp and AirBnB.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/4-ways-content-can-make-or-break-the-customer-experience/483857
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#customer-experience #content-marketing #digital-transformation #onboarding-strategies #business-strategy
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