The article explores Duolingo's innovative approach to user reactivation and retention. The author shares their personal experience of opening the app after three months, noting significant changes in the user interface designed to welcome returning users. Unlike many companies that primarily focus on attracting users back, Duolingo creates an engaging retention experience. This includes heartfelt welcome messages, check-ins on learning progress, and personalized communication. With a large user base and notable churn rates, Duolingo emphasizes the importance of not just bringing users back, but also keeping them engaged once they return.
Many products invest in retargeting, offers, and churn flows but drop the ball on retention. Not Duolingo.
The reason this is so interesting to me is because lot of reactivation literature talks about how to get users back, not about what happens after that.
With 300 million users and 7 billion exercises completed a month it's had its fair share of churn.
It's as if you're at one of those tourist restaurants: the waiter hard sells to get you in the door.
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