Figma's refreshed brand identity reflects an ambition to grow from a single product for designers to a multi-product suite targeting a broader audience, including developers and project managers.
In a year of major changes, Figma launched several new features, including dev mode for code transfer, redesigned UI, Figma Slides for presentations, and Figma AI tools.
Figma's strategy illustrates a trend among creative platforms aiming to become all-in-one solutions, keeping users engaged and reliant on their products.
Despite setbacks like the halted Adobe acquisition, Figma’s expansions signal a determined effort to redefine its role in the creative process and tap into new market opportunities.
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