Empathy maps are tools used early in the design process to understand user frustration and the customer journey. These visuals are created through a collaborative approach with a focus on highlighting customer behaviors-usually through user research.
Knowing what drives users means you can create better products and services to meet their needs. It also lets you flag issues quickly before they have time to develop into critical problems.
Empathy mapping typically features four quadrants. These are usually based on customer research to find out how they think about your products, what they say, how they feel, and what they do.
Save time by using empathy mapping templates to quickly get a read on your user research and specific user attitudes. With these 10 empathy mapping templates to choose from, you'll get better insights thanks to whiteboards, user persona journey maps, and success plans.
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