Understanding your customers is vital. They're the reason you're in business! Customer needs analysis helps identify and understand what customers require or desire from a product or service.
Once you know what your customers need, you're halfway there to give them a product or service they'll want to embrace.
Customer needs are generally divided into three categories: Functional (practical attributes), Social (linked to status), and Emotional (associated with feelings).
Understanding customer needs drives customer-centricity, enabling businesses to build strong relationships and enhance product development, which boosts customer loyalty.
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