Manual initially partnered with the Obama Foundation to create a flexible design system that enhanced the existing brand identity rather than overhauling it. This collaboration evolved into a comprehensive rebranding effort that unified various programs and events. Central to this is the Gotham typeface, which was expanded with new styles to represent diverse voices while maintaining its core familiarity. The rebrand incorporates a fresh color palette and dynamic layouts, emphasizing motion to reflect community and vitality, aligning with the Foundation's energetic mission.
The Obama logo held lots of potential to reinforce the idea of community, radiating enthusiasm in the brand's new design that emphasizes energy and motion.
Together, these custom typefaces expand the Foundation's voice, able to adapt across an array of expressions while staying rooted in Gotham's enduring appeal.
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