The One by One flagship showroom in Kyiv, designed by Between the Walls, integrates an aquatic theme into its space and branding, evoking feelings of joy and nostalgia. Lead designer Victoria Karieva aims to provide a sanctuary that contrasts with the harsh realities of ongoing war in Ukraine. The showroom features expansive areas for displays and intimate fitting rooms, promoting social interactions during the shopping experience. Its design incorporates playful elements and Instagrammable moments, catering to modern digital visibility and fostering community connection.
I asked myself, 'what do I truly miss in life right now?' The answer was lightness, air, and the feeling of being by the water. This project was a personal reception of the opposing emotions I've been feeling due to the ongoing war in Ukraine.
Through the concept of the interactive pool and playful design elements, we wanted to offer an escape - a place where people could experience joy, ease, and a sense of distraction, even if just for a short while.
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