The article discusses the historical importance of 'above-the-fold' content in web and app design, referencing user behavior shifts over time. Initially, users engaged significantly with ATF content because of challenges like poor scrolling mechanisms and slow internet, making initial visibility crucial. However, contemporary behaviors show users scrolling past this threshold, necessitating a re-evaluation of design strategies to effectively engage visitors both above and below the fold. The article highlights that nostalgia for earlier internet experiences can inform modern design considerations.
In short, internet businesses realized how valuable this above-the-fold space was and made sure to use it well.
They were reluctant to scroll since many mice didn't have mechanisms for scrolling - to scroll, they had to operate the web browser's scrollbar.
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