The reveal of the Nintendo Switch 2 has generated controversy among fans, particularly regarding its $450 price tag and the announcement of Mario Kart World costing $80âboth higher than previous standards. In an interview, Doug Bowser clarified that the pricing reflects 'variable pricing' based on factors including development effort, game durability, and gameplay experience. He stressed that this decision does not set a market benchmark and avoided commenting on potential impacts on other game publishers, focusing instead on the perceived value for Nintendo users.
What you see right there is variable pricing. We'll look at each game, really look at the development that's gone into the game, the breadth and depth of the gameplay, if you will, the durability over time and the repeatability of gameplay experiences.
So I think you can anticipate that there will be variable pricing, and we haven't set a benchmark.
I can't speak for other games that might be released by other publishers or other platforms. It's more about what we think is right for our content, what is the right value for the consumers as they come into our platform.
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