Nintendo has announced the discontinuation of its Gold Points rewards program effective March 25, 2025. This loyalty service allowed users to earn discounts on eShop and website purchases through Gold Points obtained from digital and physical game purchases. While points earned before the cut-off date will be valid for an additional 12 months, the future of the program remains uncertain. Speculation about the change hints at preparations for the upcoming Switch 2, as Nintendo may not need to incentivize purchases during the new console's launch.
Nintendo's Gold Points rewards program will be discontinued on March 25, 2025, marking a significant change in their loyalty offerings as they prepare for the upcoming Switch 2.
Points earned before the cut-off will remain valid for 12 months, and certain digital purchases made by March 24 will still generate Gold Points until the program ends.
There's no indication that a new points system will replace Gold Points, and the discontinuation may be connected to the hype surrounding the imminent launch of the Switch 2.
Nintendo has not provided a concrete explanation for the discontinuation of Gold Points, but speculation suggests it may be related to financial strategies surrounding the Switch 2.
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