Nintendo, under the leadership of Doug Bowser, is focusing on broadening its brand through various forms of entertainment beyond video games. Although not positioning itself directly against Disney, Bowser emphasizes the importance of their mission to create smiles by expanding touchpoints with their iconic characters. The company sees opportunities in movies, theme parks, and more, intending to cultivate familiarity with its intellectual property from a young age, continuing a strategy set by previous leadership.
Going all the way back to our origins in 1889, we were all about entertainment. We started out as a manufacturer for playing cards...through our history, we've had various interactions of gameplay. Whether that's toys, bowling alleys, a whole host of things. Now? Absolutely. Video games are at the core of our entertainment experiences, but we've also learned that these characters and these worlds have the ability to step beyond the video game environment.
In the end, our mission is to create smiles. Very simple, very straightforward. The strategy that we utilize for doing that is to increase the number of touchpoints that consumers can have with our characters and worlds.
There's a lot of this that will be coming over the years to come.
We want to have everyone become familiar with our IP by reaching as many people as possible from an early age within their daily lives.
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