Ubisoft's multiplayer shooter XDefiant has officially shut down, prompting game director Mark Rubin to leave the gaming industry. Rubin attributed the game's struggles to limited marketing support and insufficient resources from Ubisoft. He expressed gratitude toward fans for their engagement, acknowledging that despite minimal marketing, the game attracted 8 million players in its early days. However, he criticized the company's lack of post-launch support. While Ubisoft promoted the game through various channels, Rubin believes the failure to retain players ultimately led to its downfall, alongside significant technical issues that plagued development.
It's a sad day for fans of XDefiant and for all the passionate devs that worked so hard on this game.
Although we had very little marketing, we still had the fastest acquisition of players in the first few weeks for a Ubisoft title just from you guys all talking about and promoting the game.
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