Warner Bros. Discovery has reverted HBO Max back to its original name after the controversial rebranding that was criticized by industry experts and audiences alike. Initial reactions were overwhelmingly negative, with critiques highlighting that the drop of 'HBO' disrespected four decades of established prestige. Key figures such as design consultant Debbie Millman blasted the move, equating it to a catastrophic loss of brand identity. Analyses suggested that Strong brand feelings are critical to customer experience, reinforcing that naming alone does not define a company's value to its users.
"I am completely bewildered by the HBO Max rebrand. HBO took four decades of prestige and casually tossed it all into a dumpster, lit a match, and cheered as it burned."
"According to the company, the problem with HBO Max was the HBO part. Your brand is the way your customers feel about whatever you make. In this case, those feelings are pretty clear - this is a bad idea."
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