Meta's Ray-Ban smart glasses have achieved notable success, selling two million pairs since their launch in late 2023, prompting Apple to enter the market. Apple engineers are reportedly working on their smart glasses, projected to release next year, with prototypes ordered for testing. These glasses are designed to include advanced features like cameras, microphones, and Siri integration, aiming for a competitive edge in processing power. Apple's ultimate ambition is to develop augmented reality (AR) glasses, striving to innovate before Meta can further establish its position.
Apple is reportedly preparing to enter the smart glasses market with a powerful new product that aims to compete directly with Meta's Ray-Ban success.
Meta's Ray-Ban smart glasses have sold two million units since their late 2023 launch, showcasing significant consumer interest in AI-driven eyewear.
Apple's new smart glasses could have cutting-edge technology, including advanced processing power from a new chip and capabilities for voice commands, music playback, and more.
The race for smart glasses intensifies as Apple aims not only to compete with Meta but also set a future direction for augmented reality (AR) technology.
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