Apple's Vision Pro headset, despite its impressive display and intuitive controls, is winding down production due to disappointing sales and high price, hinting at a future entry-level model.
CEO Tim Cook referred to the Vision Pro as an 'early adopter' product, indicating that its premium pricing of $3,500 limited its appeal and that a cheaper model is in consideration.
Apple's attempts to differentiate the Vision Pro as a 'spatial computing' device did not resonate, as its combination of VR and AR features were still perceived largely as just another VR product.
Despite the Vision Pro's potential as a game-changer with its sharp visuals and easy controls, the lack of distinction from traditional VR led to insufficient consumer interest.
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