As brands invest upwards of $7 million for Super Bowl ad space, an analysis by AudioEye highlights a critical accessibility issue with their websites. Approximately 25% of U.S. adults face disabilities, hindering their ability to engage with digital content. The study evaluated 10 Super Bowl advertisers, uncovering a disconnection between the millions spent on ads and the lack of accessible digital experiences. This oversight excludes a substantial consumer group that controls around $500 billion in disposable income, emphasizing the necessity for brands to integrate accessibility in their digital presence.
Roughly 25% of adults in the United States live with a visual, auditory, cognitive, or physical disability that can make it challenging to engage with the digital world.
Advertisers are laser-focused on maximizing engagement and driving traffic to their websites. But what happens when a significant portion of their audience arrives at a site they can't use?
The findings reveal a major disconnect between brand investment in advertising and their commitment and efforts to make digital experiences accessible to all.
Commercials have long been a centerpiece of the biggest football event of the year, yet there's a glaring problem with accessibility.
#accessibility #super-bowl-advertising #digital-inclusion #consumer-insights #brands-and-disabilities
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